It’s an annual tradition, one that is not taken lightly. Every January and February, Ambiance collects money for the American Heart Association, in the hopes of one day eradicating heart disease in the lives of those who are dear to us.
Since 2003, Ambiance has helped raise more than $30,000 for the American Heart Association.
The campaign works like this: Ambiance Romance Consultants ask each of their customers to donate one dollar or more to the American Heart Association. This contribution “buys” a heart on which the customer can write his or her name or a declaration of love to a Valentine. Come February 28th, Ambiance stores display a sea of red hearts.
These efforts have really paid off. Since 2003, Ambiance has donated more than $26,000 to the American Heart Association. In February of 2010 alone, 43% of all customers who shopped at Ambiance donated to the cause.
John Meiners, Executive Vice President of the Ohio Valley Affiliate of the American Heart Association is grateful for Ambiance’s support. “It is because of companies like Ambiance that the American Heart Association is able to continue its successes in our mutual fight against cardiovascular disease. Their donations will help us face this enemy’s devastating effects in our community, nationwide and throughout the world.”
